Guiding Lights

I promise that actual content will come soon, but you have to build the theater before you start having plays, right?

If you’re successful, people will try to copy what you do. But there’s a great way to protect yourself from copycats:

– Make you part of your product or service. Inject what’s unique about the way you think into what you sell.

Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product.

by Ali Mese